Rob Hoppin in PR Week on Walmart’s reputation and what’s next…
Earlier today, PRWeek.com posted an article about Walmart and what lies ahead for the company. Rob, along with others on the Hillenby team, had the pleasure of working with Leslie Dach when he was Vice Chairman of Edelman. Rob was interviewed by PRWeek and shared his thoughts about Leslie’s legacy with the company:
“He built a model for making a difference on big issues that are integral to the business,” says Rob Hoppin, president of the firm Hillenby and a former EVP at Edelman, where he was global client relationship manager at Walmart. “He engaged suppliers, local communities, government leaders, even people who have been critical of the company. The company made big goals and commitments, but in specific ways.”
You can read the whole article by clicking here.
Hillenby Adds Team Members and Grows Capabilities
We are thrilled to announce that Bridget Lohrius, a highly respected internal and change communications specialist and president of Lohrius Brand Consulting, and Will Robinson, formerly of Ogilvy PR’s 360 Digital Influence and one of the brightest digital and social media thinkers around, will be working with Hillenby as senior strategists. Read more…
Rob Hoppin in PR Daily: Tebow Schools Sharpe in Media Game
In the gigantic media fishbowl that covers NFL football, there has been intense debate about whether Denver Broncos quarterback Tim Tebow has what it takes to be successful at the professional level. For now, we’ll leave the answer to that question up to those who have a much deeper understanding of things like the option offense, throwing styles and pocket skills. However, it’s clear to us that Tim Tebow has plenty of what it takes to succeed in one area where so many professional athletes fail — managing a high-pressure media interview. Read more…
In op/ed, Mark Lazenby sees three equal sides in Research Triangle Park
Last spring, I moved back to my hometown of Durham
by Mark Lazenby
Originally published in the Herald Sun on August 6th, 2010.
Last spring, I moved back to my hometown of Durham. It took no time at all to see how much a lot of determined, creative people have accomplished:
DPAC and Triple-A baseball, side by side. Former tobacco warehouses teeming with residents, restaurants and exciting businesses like Square 1 Bank and projects like American Underground. An airport that looks like one. Even a famous restaurant scene for foodies that shows up routinely in all the big magazines.