Preparing for the Firestorm of a CFPB Settlement Announcement

Preparing for the Firestorm of a CFPB Settlement Announcement

Hillenby helped a specialty professional services firm prepare for the media scrutiny of a CFPB settlement announcement, resulting in a greater share of the firm's voice in the ensuing coverage.

Fighting Back Against a National Broadcast Investigative Hit Piece

Fighting Back Against a National Broadcast Investigative Hit Piece

Hillenby's aggressive, comprehensive media strategy held an investigative team accountable, indefinitely delaying a factually inaccurate hit piece.

Groundbreaking Digital Corporate Reputation Advertising Strategy

Groundbreaking Digital Corporate Reputation Advertising Strategy

Hillenby injected a positive note into a client's reputation narrative with a groundbreaking, targeted, all-digital ad campaign.

Influencer Outreach Curbs Financial Risk, Gives Competitive Edge

Influencer Outreach Curbs Financial Risk, Gives Competitive Edge

Hillenby developed and executed an intense, research-based program that engaged internal corporate decision-makers and external experts.

Defeating Legislation Designed to Eliminate an Entire Industry

Defeating Legislation Designed to Eliminate an Entire Industry

Hillenby developed, executed and coordinated a full-scale public affairs campaign, and the harmful legislation ultimately did not pass.

Raising the Visibility of an Established Trade Association

Raising the Visibility of an Established Trade Association

NCMA enlisted Hillenby to help increase credibility for the contract management professional and awareness for the association with key audiences.