Erin Bracken has helped manage a challenging range of consumer and reputation management campaigns for some of America’s most prominent brand names and corporations. She has honed her expertise in media relations over her career, building strong relationships with both consumer and mainstream media outlets.
- Coordinated media relations effort around new service offering that garnered 1,021 print, online and broadcast stories in outlets including the Associated Press, CNN, USA Today and more.
- Positioned incoming think tank president as thought leader with recurring cable television appearances, including multiple "guest hosting" roles on CNBC's Squawk Box and guest spots on Fox News, Fox Business and MSNBC programs.
- Secured coveted placements in consumer and mainstream outlets such as Woman’s Day, GQ: Gentleman’s Quarterly, Food and Wine, The Washington Post and Bloomberg, among others.
- Specializes in developing grassroots media strategies that generate local print, broadcast and online coverage, which can be effectively repurposed through paid platforms.
Erin began her career at Edelman’s Washington, D.C., office, where she worked with clients including General Electric (GE), United Way of America and PriceWaterhouseCoopers’ Washington Federal Practice. As part of her responsibilities to GE, Erin was embedded at the company’s headquarters supervising the creation of its sustainability report and anniversary event for GE’s groundbreaking ecomagination initiative.
Before joining Hillenby, Erin was a senior account executive at DBC PR + Social Media, a boutique public relations firm. There she provided media outreach, event planning, strategic writing and detail-oriented implementation with premier brands such as Ace Hardware, Jim Beam and Mars Drinks.