A recent poll by the Media Insight Project found that only 6 percent of Americans who responded have a lot of confidence in the media. As public trust in the media erodes, read our advice for how to help truth break through and why it matters for corporate reputation.
There hasn't been a government agency in recent memory to harness the power of a headline quite like the CFPB. When they come calling, it's safe to assume that sooner or later your company will face public scrutiny on the issue or issues in question. That means the clock is ticking for you to position your business as well as possible for the road ahead.
Just as a 15-page menu at a restaurant often makes you more confused about what you want to eat, a narrative made up of too many platforms leaves your audience unsure about where you stand. Is the hole-in-the wall restaurant around the corner really that good at vegetarian curry and country fried steak?