Katie Lilley has spent nearly 15 years working on some of the communication profession’s highest profile strategic campaigns. Clients rely on Katie for her in-the-trenches counsel, her unwavering commitment to their business objectives, and her ability to lessen their load while executing with quality and precision. At Hillenby, she has:
- Managed a war-room style media response effort for a sector-leading government contractor facing intense daily scrutiny from activists, litigators, regulators and journalists.
- Led agency team managing multiple, complex product launches in the health care, insurance and banking sectors for the world’s largest company.
- Provided communications support for high-profile national litigation, including the largest potential class action lawsuit of its kind in U.S. history.
- Managed the reputations of several industry-leading clients in special situations, including multi-year investigations by the U.S. Senate Commerce Committee, the Consumer Financial Protection Bureau and the Federal Bureau of Investigation.
Katie specializes in helping clients plan and execute strategic programs that drive revenue growth by addressing complex communications challenges and reputational risk. Her approach is to become an integral and indispensable member of the client team by helping manage efforts across a given organization, including corporate communications, government relations, investor relations, marketing and internal communications and legal services. Katie co-founded Hillenby in 2010 and serves as its COO. In that role, she ensures that Hillenby clients find a partner who understands their challenges and opportunities better than anyone else, provides the insights and strategies that make a difference and produces exceptional quality work.
Katie was previously at Edelman, the world’s largest independent public relations firm, where she was an embedded member of the Walmart team that executed a wide-ranging corporate reputation campaign considered today as one of the most significant in modern American business. She also worked with General Electric to launch its ground-breaking ecomagination sustainability program, which won a number of prominent industry awards, including the PR Week Corporate Image Campaign of the Year and the Holmes Report Gold SABRE Award for Corporate Image Campaign of the Year. Additionally, she worked with influential trade associations, such as the National Federation of Independent Business (NFIB), and leading nonprofit groups like United Way.
In 2008, Katie took a hiatus from her corporate career to serve as communications director for a historic Congressional race in which Alabama Democrat Bobby Bright was elected to a seat not held by a member of his party in nearly 50 years. It made The Washington Post’s list of “Best House Campaigns of 2008” and was touted for its innovative communications strategies.
Katie got her professional start working for the First Flight Centennial Commission, where she helped coordinate the celebration of the Wright Brothers’ 100th anniversary at Kitty Hawk, N.C.
Bachelor of Arts with distinction and highest honors, Art History, University of North Carolina at Chapel Hill