There are three essential elements to winning a successful public affairs outcome at any level of government: effectively framing the message; demonstrating support among relevant constituents, grassroots and grasstops leaders; and superb government relations. A public affairs agency must integrate these elements seamlessly in planning, strategy and execution. Hillenby offers the judgment and experience required to evaluate the challenge, identify the solution and know exactly when, where and how a legislative or regulatory outcome can be won.
The stakes have never been higher in our nation’s capital and in state capitals across the country. In recent years, we’ve witnessed an unprecedented level of activism from elected leaders and regulators. Public scrutiny has reached new heights and – with the growth of social media and the real-time news cycle – new speeds. Whether you’re a coalition, a company, a non-profit, or an advocacy group, you now have to fight harder and smarter than ever to make your point of view heard. In this complex and challenging environment, you need partners who can help you develop and execute a strategic, research-driven approach to achieving your public affairs goals.
Our experience has taught us that there are three essential elements to winning a successful public affairs outcome at any level of government:
- Effectively framing the message;
- Demonstrating support among relevant constituents; and
- Superb government relations.
These elements must be integrated seamlessly and in varying degrees of intensity throughout the planning, strategy and execution phases of every campaign. Most importantly, what is required is the judgment and experience of a group of professionals who can evaluate the challenge, identify the solution and know exactly when, where and how a legislative or regulatory outcome can be won.
- Proprietary opinion research tools;
- Message development and training;
- Materials development and elite editorial services;
- Media relations, monitoring and analysis;
- Social media and blogger engagement;
- Influencer identification and outreach;
- Government relations;
- Issue advertising; and
- Grassroots and grasstops advocacy.
Our public affairs programs are built on the understanding that decision makers don’t operate in a vacuum. They are influenced from all angles and by a wide variety of people and organizations. That’s why we apply a comprehensive approach to engaging the full circle of audiences around decision makers, which includes groups such trade associations, academics, traditional and online media, legislators and constituents.
Hillenby’s bipartisan team of professionals honed their skills through years of experience on Capitol Hill, in state governments and as part of winning political campaigns. Over the course of our individual careers, we have provided public affairs counsel and services to a wide range of corporate, association, coalition and non-profit clients, and we have executed successful programs at the federal level, in individual states, and as part of multi-state programs.
We have supported our clients as they faced must-win public affairs challenges with the potential to significantly shape their brands, reputations and business goals. We’ve been there to defeat threatening legislation in a coordinated effort in state capitals across the country; to formulate and advocate new platforms at the federal level; to overcome opposition from well-organized and powerful interest groups; to navigate complex regulatory issues; and even to weather Congressional investigations.
Through these partnerships, the Hillenby team has gained unmatched experience shaping public opinion, building influential relationships and promoting regulatory and legislative initiatives. And we apply our expertise and capabilities across issues and industries. We are unique not only in our strategic, integrated approach to meeting public affairs challenges but in our unwavering commitment to helping clients achieve their advocacy and organizational goals.