Over the past 20 years, Rob Hoppin has established a reputation as a trusted counselor to some of America’s most prominent leaders in politics and business. He has been a senior manager of strategic communications programs that today are considered among the most groundbreaking and effective in recent industry history. He co-founded Hillenby in 2010, and today serves as the firm’s CEO. Rob specializes in helping companies manage the complexities that come with operating in today’s increasingly cluttered and activist public environment.
- Served for nearly a decade as an external communications advisor and lead speechwriter to two consecutive CEOs of the world's largest corporation.
- Media, ambush and presentation trained entire senior management team of Fortune 100 company and one of the world's most iconic multinational industrial brands.
- Led strategic repositioning program of leading government contractor, including development of corporate social responsibility (CSR) commitments, company-wide CEO speech and national media launch.
- Developed groundbreaking corporate reputation advertising campaign with integrated digital media buying, narrative-style video creation and analytics-driven strategies.
Rob spent the first decade of his career serving as a speechwriter and communications aide to state and national elected officials, including U.S. Senate Majority Leader Bill Frist, M.D., Virginia Governor and Republican National Committee Chairman Jim Gilmore and U.S. Senator John Warner. He helped craft the words and messaging around significant policy issues, such as stem cell research, direct-to-consumer advertising and global HIV/AIDS, and around major events ranging from the biennial opening of the U.S. Senate to Virginia’s crisis response to the 9/11 terrorist attacks.
In 2005, Rob joined the Washington, D.C. office of Edelman, the largest independent public relations firm in the world. There he worked as global client relationship manager for the firm’s prestigious Walmart account, coordinating and helping execute crisis communications, reputation management, investor relations and consumer public relations programs in Asia, Central America and the United States. At Edelman, he also established and led a team that provided elite communications services to senior executives at Fortune 10 companies and their respective trade associations.
EducationBachelor of Arts, International Studies, Magna Cum Laude, American University
Joint-Maritime Operations Seminar, The Naval War College
The Campaign Management Institute, The American University
The Lobbying Institute, The American University