Senior Digital and Social Media Strategist
Will’s first experience working in communications came in the summer of 1999 as a college intern writing press releases and putting together 5:00 AM news clip packets for U.S. Senator Bill Roth. Since then, he earned a JD/MBA and applied his education to communications offices in Philadelphia’s City Hall and highly regulated industries.
It was while working in the financial sector in 2007 that Will first began harnessing the power of online media and communications. In that role, Will helped develop an online community that was named one of the Top Ten Social Action Platforms of 2008 alongside Twitter and the Obama Campaign.
In 2009, Will moved to Washington D.C. and joined Ogilvy Public Relations Worldwide as a Senior Digital Strategist with Ogilvy’s 360 Digital Influence Group. There he worked to develop B2B and B2C online engagement strategies for some of Ogilvy’s largest clients, including IBM, Siemens, Time Warner, Tropicana and Marriott. He also won a Thoth Award for Global Communications for his work with TED, more commonly known as the TED Conference.
Will lives with his high school sweetheart, now wife, Lindsay, on the Delmarva Peninsula where they work tirelessly and together to raise their two very rambunctious sons.